A short while ago, we shared an article with you in which we explained the 6 keys to turning your business project into a successful enterprise. Now that you know the points on which Business Strategy is based, and you know what to do to turn your business project into a benchmark in its field, we will analyse what is meant by a successful business and what characteristics it must have in order to stand out from the rest of the competition.
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1. CREATIVITY IN RESOLVING NEEDS
If a business is able to fulfill a market need with a new product or service and, in addition, it can do so creatively, it has everything it needs to triumph and become a successful business enterprise. So, if you are thinking of setting up a business, first stop and think about whether your project can meet a market necessity in a new, original way.
2. EXISTENCE OF A CHARISMATIC LEADER
Behind every business or project there usually exists a leader or key team, capable of making the commitment needed in terms of time and energy. Think about the top brands and companies, and a well-known name will almost certainly spring to mind immediately for each one.
3. BRANDING & OMNICHANNEL BRAND CONSISTENCY
A competitive market presence is the best introduction, and if we are talking about business enterprises, it is essential. Being able to count on a consistent brand identity, where both the name of the brand (naming) as well as its graphic image (logo) are relevant, distinctive and highly visible is vital.
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But that’s not all; nowadays brands need to be able to take a step further and show brand consistency in all of their communications and in all of the channels that the brand extends to: Retail, B2B, Online Channel, Expansion & Internationalisation. Brands must be capable of omnichannel projection.
4. PROFITABILITY AND GEOGRAPHICAL SCALABILITY OF THE BUSINESS PROJECT
But, what is the raison d’etre of any business or project? The answer is profitability and being able to deliver benefits to the company’s promoters, partners and shareholders, as well as sufficient income to keep it alive and growing. The profitability of a business is usually in proportion to its success. If, as well as being profitable, a business is scalable to other countries, ie., it remains viable no matter where it is located, you might just have found the goose that lays the golden eggs!
5. TECHNOLOGY FOR THE FUTURE
Not all business live to celebrate many birthdays. Ideally, over time, a business should consolidate and grow year after year, adapting to new consumer demands and to the changing environment. A constant adaptation to New Technologies requires investment, but it can mean life insurance in the long term for your business or company. [/one_half_last]
In Lifting Group we work on multiple projects, assisting their growth and performance so that they become successful businesses. After a thorough audit, we set out the strategic needs and establish the objectives and goals we want to attain. Our main aim is for the business that we work for to become leaders within their sector, and to achieve this we apply a methodology that can be adapted according to the characteristics of each business and/or sector.
Such is the case of Surania, a brand of bikinis and swimwear that has triumphed worldwide, by focussing on offering a product that is totally tailored to the needs of the client, as well as a shopping experience as entertaining as it is creative. The success of Surania is based on top quality garments linked to an individual, personalised model, which is unique to each customer, making them feel special. Creativity, combined with the high quality of the materials used, has seen Surania become a leading brand in the fashion swimwear sector.
One of the main objectives of the company was to increase the volume of interest in the brand, not only Organic, Paid or Referral traffic, but also on Social Media. To achieve this, in Lifting Group we developed a business strategy focussed on the Online Channel, which reaches over 40 countries. In this way, we increased visibility and recognition for the Surania brand name all over the world.
Surania is a perfect example of a brand that meets all the criteria for a successful business. It is a brand name that has managed to find the key to creating something different, and ran with it, succeeding in firmly positioning itself as one of the leading brands in its sector, worldwide.
