Neuromarketing, neuroscience applied to advertising
Did you know that 80% of our purchasing decisions are made by the most emotional and subconscious part of our brain? And do you know how long it takes us ... Read More
Expertises Category: Strategy
Why is the strategy with micro-influencers more effective on social networks?
Currently, Influencer Marketing is one of the most effective techniques to publicise a firm's goods and services via social networks. It means that you can ... Read More
Strategic consultancy: strategic plan and marketing plan
After a number of years in which the trend in business strategies consisted of reducing costs and “looking within”, like an armadillo, with companies closing ... Read More
10 key points in selling a new product or brand via Online Channels
Do you want to sell a new product or brand via an Online Channel? We describe the key factors in successfully launching a product or ... Read More
The enormous potential of pop-up stores for brands
WHAT ARE POP-UP STORES? Pop-up stores are a temporary store concept that have caused a sensation in the retail sector over the last 10 years. ... Read More
The risks involved not taking into account the attribution models in Digital Channels.
When studying the data and main KPIs of a business, the most important thing is to make sense of the numbers and reach pertinent conclusions ... Read More
