To stand out and be successful in the competitive environment of the current market, having highly specialized teams capable of offering strategic answers to each project or business’ concrete needs, is fundamental. The Marketing Outsourcing Services are precisely thought out to offer companies and organizations higher agility and new capacities to carry out these strategic actions, designed to improve their profitability and achieve success.
Whether you are a start-up, a SME or a large company, here we offer you a few tips to help you choose the Marketing Outsourcing Agency that will lead you to success.
KEYS TO CHOOSING YOUR MARKETING OUTSOURCING AGENCY
[one_half]- ANALYTICAL CAPACITY AND FACILITY TO ADAPT QUICKLY TO THE NEW MARKET DYNAMICS.
The chosen partner should be capable of adapting themselves and identifying the business line or strategy to follow and adjusting it to the different market needs and dynamics to obtain the best profitability on the various channels: Online Channel, B2B Retail, which we defined in the strategy. To do this, they should be capable of carrying out and developing holistic, or as they are otherwise known, Omni-channel Strategies that consider and integrate actions on all the channels that make up the consumer’s experience.
- ADJUSTMENT TO THE BUSINESS PROJECT NEEDS.
Defining the current business moment of your project or company is fundamental when choosing the optimal Marketing Management Outsourcing to grow. It is obvious that a start-up does not have the same needs as a large company of 10,000 workers with an established Marketing Department; for this reason choosing the external marketing that best adapts to the lifecycle of the product or service on which you want to work, is easy. Choose either integral or made-to-measure outsourcing, with more or less of an impact on the various areas or channels (Online/Retail/B2B). Hire what you really need.
- KNOW-HOW AND TECHNOLOGICAL EXPERTISE
Having a technical partner capable of developing made-to-measure technological solutions will ensure the future competitiveness and performance of your projects. Hiring a partner who is up to date with the latest technological trends that have an impact on the different business areas: Strategy and Operations (range of products/services, positioning on the market, channel strategy, customer service) Commercial and Sales, Expansion (International, Retail, Franchising, Associates, Corner, Pop-up), Branding, On- and Offline Communication, is another asset for success.
[/one_half][one_half_last]- MULTIDISCIPLINARY TEAM AND CONTRASTED WORK METHODOLOGY
The outsourcing team has to have the “perfect mix” to adapt itself to the business project or to the department in charge of making it grow, and must also have a functional work methodology, specialized and focused on results, that helps to control the performance of programmed actions. The ideal mix of a Marketing Outsourcing multidisciplinary team is made up of the following specialized profiles: Strategy and Marketing, PR Communication, Design/ Creativity, and Technological Development.
- PASSION AND CREATIVITY
Tons of passion and creativity to take on any challenge. The chosen Marketing Agency has to live for its projects, to work with rigor to find different solutions and to know how to employ surprising creativity that respond to the strategic plans and your objectives.
- ATTENTION TO DETAIL AND NON-STOP PERSONALIZED SERVICE
A good Marketing Outsourcing service is key in accelerating the journey towards business success, but it has to be non-stop. Communication between the team and the client will flow if the attention is close and responsible, constructive and focused on detail.
- SUCCESS STORY PORFOLIO
Tell me with whom you walk, and I’ll tell you who you are. The best way to identify the Marketing Outsourcing Agency that will lead you to achieve a better performance for your business is to identify successful projects. Pay attention to their customer portfolio to evaluate their achievements and to decide whether you want to be there too someday.
With these tips we are sure you will be able to find the perfect Strategic Partner that will help you to increase your performance and competitiveness, guaranteeing the future success of your business project. [/one_half_last]
BENEFITS OF HAVING A MARKETING OUTSOURCING AGENCY AS A PARTNER
As well as the tips we have mentioned to choose the Marketing Outsourcing Agency for your company, having a marketing outsourcing agency as a partner also brings a series of benefits to your business:
[one_half]- COSTS:
By not having the team in your employment cost structure, your company saves the following:
Team training:
Your marketing outsourcing agency takes care of bringing the necessary know-how and expertise to both define and implement the strategy. For this reason, there is no need to invest in training or updating the team’s knowledge.
Selecting team members:
In this case, your Marketing Outsourcing Agency team manager is the one to define the most appropriate profiles, to keep them motivated and to avoid any waste of knowledge or talent in the team involved. [/one_half][one_half_last]
- FLEXIBILITY:
Working for a recurrent service in the form of an external team, the Marketing Outsourcing, Marketing Management Outsourcing and Online Marketing Management Outsourcing services enable to adapt the necessary profiles at all times, which makes personnel costs more adaptable. An effective way to make staff structure fixed costs, variable.
FASTER | BETTER:
With an expert multidisciplinary team you benefit from more experience and knowledge of the different channels, actions and tools. You can use this expertise both in defining and implementing your marketing strategy. The action implementation response time is faster, which allows you to achieve better results. [/one_half_last]
LIFTING GROUP’S MARKETING OUTSOURCING
At Lifting Group we work on selective strategies. We have a unique methodology that adapts to each client to achieve successful results in minimum time. We work with a unique methodology that combines the use of new technologies in organization and time management, with the wide experience and know-how of a multidisciplinary team made up of Strategic Consulting and Marketing, Online Communication/PR and Design professionals. Ll this, plus a close service and high attention to detail, achieves measurable results and customer satisfaction, attested by our many success stories from the past few years.
Our specialized team of consultors analyses the required service and defines the strategy to follow through the Marketing Management Outsourcing integral service, which covers various responsibility areas (Strategy and Operations, Commercial and Sales Point, Expansion, Branding, Online Communication, Offline Communication) or Online Management Outsourcing (Strategy and Operations, Branding, Online Communication)
To choose well, you need to know all of the options in order to evaluate the best choice calmly. We encourage you to get to know our Outsourcing teams and their scope better, through the achievements of some of our satisfied clients.
