Paris has been the European retail capital for the last few days: from the 12th to the 14th of September the Paris Retail Week 2016 took place, a week full of events and experiences related to the retail and e-commerce world. The Paris Porte de Versailles centre, for the second year running, hosted this massive event that brings together E-Commerce Paris and EQUIPMAG, France’s most important event dedicated to global solutions for retail sale and distribution.
OVER 1000 COMPANIES AND 50.000 VISITORS
Over 1000 companies took part in the event, and it is estimated that around 50,000 visitors attended the over 300 conferences to discuss the present and future of the retail industry. New sales ideas with the possibility of integrating the different channels and achieve an omnichannel experience, current trends in new technologies, and business opportunities are some of the current hot topics which were featured in the debate between the main retailers and professionals of the sector, who didn’t miss a chance to make their opinions heard.
Lifting Group was also present, and we highlight the important role of the exhibitors focused on omnichannel, such as Oxatis, one of our clients, which operates in Spain as Xopie, who had their own stand at the Parisian fair. This is a leading e-commerce platform in Europe that provides services to over 10,000 businesses and offers multiple features, as well as the chance to integrate various ERP platforms and to offer an omnichannel buying experience.
We are living through a change towards a new consumerism, a trend that we had already mentioned in our article on Omnichannel Retail and that the fair itself highlights. This is that 57% of e-commerces are looking at how to improve integration between the online and offline world.
WHAT ARE THE MAIN NEEDS OF CONSUMERS?
Customer loyalty (53%), increasing profitability (26%), logistics (23%), post-sale service and customer management (19%) or coherence between the various sales channels (11%) are some of the main concerns of French consumers, according to data drawn from the survey carried out by the French E-commerce Mag magazine. Other issues such as payment security (9%), team organisation (9%), recruitment (8%) or taxation (3%) are also found among their main priorities.
“Helping to make the leap towards omnichannel sales is the challenge we work on every day for our clients. We also take care of satisfying their new demands and adapting new technological solutions to satisfy their needs”, points out Rodrigo Cernadas, Lifting Group’s COO, who personally attended the event.
