Lifting Group Academy is a space for the exchange of ideas and knowledge, created to keep the whole team 100% up to date in the latest trends and methodology of Lifting Group. “Our aim is to achieve a cohesive and co-ordinated team in which the members communicate using the same language, which will help them to confront the new challenges that arise every day. Because constant updates are essential in a sector that changes as quickly as ours does.” affirms Rodrigo Cernadas, Lifting Group’s COO.
This latest Academy took place in the Barcelona offices; its theme was focused on Email Marketing and it addressed various topics related to website usability, responsive design and layout, as well as other considerations related to the various newsletter creating and sending platforms such as Mailchimp, ending with a few basics on performance analysis of the various campaigns, via the sending manager itself or via Google Analytics. All this was approached with the aim of optimising our Email Marketing campaigns to the maximum and focusing the whole team on optimising our clients’ business results.
EMAIL MARKETING IS A POWERFUL TOOL TO INCREASE YOUR BUSINESS PERFORMANCE
Email marketing is a key element in Communication Strategies centred on the Online Channel and a powerful tool for communication, automation and business generation; for us, it is a powerful ally that we use to increase sales, leads, user registrations, etc.
At Lifting Group we take charge of assessing and managing the whole process. From establishing the Email Marketing Strategy to follow and database segmentation, to designing and sending newsletters and later analysing and optimising them.
LIFTING GROUP TURNS 10 YEARS OLD IN 2017
Lifting Group turns 10 years old in 2017 and we can already let you know that several events will take place to celebrate this tenth anniversary. We also plan to increase the frequency of the Academy meetings, with regards to current topics and marketing trends. “For us, working on continuously specialising, updating and training our team is essential, and it is also what has taken us steadily forward, achieving new challenges and further growth, year after year.”, affirms David Garcia, Lifting Group’s CEO.
Next week our Email Marketing Academy will take place at Lifting Group Valencia, and we look forward to knowing the date of the design Academy at the Lifting Group Barcelona offices in October.
As you can see, we’ve started September with fully recharged batteries!
