Serhs Food – Technology as a Key Ingredient

Throughout the years of our relationship with Serhs Group and in particular with Serhs Food, we have successfully achieved the established objectives at each project stage, thanks to the efforts of our Marketing Outsourcing  teams and, our creative agency, Imagine Creative Ideas.

Some of the actions we have undertaken include producing high-quality video recordings that have proven as effective as conveying the brand’s key messages. These videos were crafted to create impact and generate awareness in the target market. Additionally, we conducted mystery shopping tactics to evaluate and enhance the customer experience, helping us identify areas of opportunity and ensure customer satisfaction in every interaction.

From the beginning, we understood the importance of developing a comprehensive communication plan that could reflect Serhs Food’s unique identity and, at the same time, resonate with its target audience.

The Serhs Food project, along with the launch of the new brand “Take Eat Easy,” has not been the sole focus of our work over these years. We have also been able to contribute and lend our expertise to other divisions within the group, such as Serhs Food Educa, Eudec, and Castell Jalpí. Each of these projects presented its own challenges in generating visibility and recognition, establishing them as leaders and experts in their respective sectors, particularly in the field of collective catering.